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Recent Articles

More Social Customer Engagement Models That Don't Suck February 3, 2012

Posted at 10:00AM • Permalink • No Comments

Ed. note: This is part of a series of excerpts…  

Social Customer Engagement Models That Don't Suck February 2, 2012

Posted at 09:00AM in content, smt, social crm • Permalink • No Comments

Before we can examine the Four Social Customer Scenarios—where your…  

How To Be An Unsuccessful Social Object February 1, 2012

Posted at 09:00AM in branding, scrm, smt, social crm • Permalink • No Comments

This installment continues Chapter 2: The “How” and “Where” of…  

What's It Worth To Be A Social Object? January 27, 2012

Posted at 09:05AM in branding, smt, social media, twitter • Permalink • No Comments

Ed. note: This is part of a series of excerpts…  

Which Brands Became Social Objects and Why January 26, 2012

Posted at 09:05AM in apparel, business social, smt, social graph • Permalink • No Comments

Ed. note: This is part of a series of excerpts…  

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