Pirate’s Booty

The social concept creates a holistic social media sentiment evaluation model for a cutting-edge consumer private equity firm looking to make a big investment.

Mighty Leaf Tea

The social concept makes a tea brand the #1 tea on the social web, in under six months. Web traffic increased 15%, year-over-year.

MacMillan/Farrar, Straus & Giroux

The social concept designs the first social web strategy for new book by Pulitzer-Prize winning NY Times Columnist Thomas L. Friedman and his publisher, Farrar, Straus & Giroux.