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MacMillan/Farrar, Straus & Giroux

As a publisher, we’d never done anything on the social web much beyond Facebook accounts and viral video. We like to break new ground and the size, scope and message of Friedman project made it ideal for this purpose. Using best practices, Adam showed us what to...

Mighty Leaf Tea

Mighty Leaf approached the social concept in February 2008 for a basic social web strategy. The social concept devised a basic strategy for them and Mighty Leaf executed it for twelve months. eCommerce grew 145%, year-over-year. We had the experience of working with...

Pirate’s Booty

VMG had a challenge; they were looking to invest in a consumer brand, Pirate’s Booty, but wanted to confirm that consumers were buying for the right reasons. They saw the social web was an important indicator of consumer sentiment, and were unsure of the...