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The Social Customer

Customers have changed–and you must, too, if you want to stay relevant By now, business leaders fully understand that customers empowered by social media are fundamentally changing the way they interact with the brands they consume. What they’ve missed,...

There Is No Secret Sauce

There Is No Secret Sauce is a primer to social web strategy for driving revenue. For executives or companies that don’t have a deep familiarity with social web strategy, it’s a great – and easy – place to begin. Originally written in 2007, and...