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The *Other* 22 Use Cases of Social CRM

So now you’ve got the foundation of what you can do with Social CRM. In the next six chapters we’ll look over the “smaller,” more granular use cases, so you’ll understand the finer points of what your team can do with Social CRM....

The Five Ms of Social CRM, Part 2

To find the first part of this post, check out yesterday’s post. Middleware Brands use middleware to automate work flows and apply business rules to events from the social Web. Also, if your brand wants to make things happen (book events, process returns) across...

The Five Ms of Social CRM, Part 1

BREAKING DOWN SOCIAL CUSTOMER INSIGHTS: THE FIVE Ms OF SOCIAL CRM Before we get into granular specifics use cases, and what each of them looks like on a day-to-day basis, let’s break down the foundation, the Five Ms of Social CRM, so you understand Social...