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What’s It Worth To Be A Social Object?

Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and...

The Social Customer

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. The Social Customer presents the next wave of social media strategy that all companies must adopt if they wish to find success in the...

Which Brands Became Social Objects and Why

Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and...

The Growth Of Brands As Social Objects

Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment continues Chapter 1: The Brand As A Social Object and...

The Social Customer: Chapter 1, Part 1

Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here. This installment comes from Chapter 1: The Brand As A Social Object and...