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There Is No Secret Sauce is a primer to social web strategy for driving revenue. For executives or companies that don’t have a deep familiarity with social web strategy, it’s a great – and easy – place to begin.

Originally written in 2007, and revised twice afterward (most recently in 2010), the book is in its third edition, and has been sold or downloaded over 3000 times. Also included is a 25-page bonus book called The Metz Way, written in 2010.