Today, Facebook finally launched Facebook Studio, their new service intended on promoting the service as (gasp!) an ad platform. If I didn’t know any better, it looks like a cross between (1) a social community for marketers and advertisers, (2) the green room at the digital Clios and (3) Ad Age’s website. Digital agencies are going to be all over this, and it’s about time Facebook truly opened up the dialogue with the folks that are helping funnel what’s now a $3.1 billion dollar industry their way. (Yes, you read that right, per eMarketer, social advertising has grown 55% in the last year to become a $3.1B market – that’s like demand-generation times twelve, but I’m sure DG will catch up very fast.)
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