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A half-day workshop on social customer relationship management for consumer brands. By the end of the day, attendees will have a basic social customer management strategy SPECIFIC to their team.

Key Questions that will be addressed:

  • What is the difference between social media and social CRM?
  • How do you re-align business process around the social customer to drive revenue? 
  • What are the core differences between the Gen X social customer and the Gen Y social customer?
  • How do brands with multi-channel sales assess ROI and outcomes?