A half-day workshop on social customer relationship management for consumer brands. By the end of the day, attendees will have a basic social customer management strategy SPECIFIC to their team.
Key Questions that will be addressed:
- What is the difference between social media and social CRM?
- How do you re-align business process around the social customer to drive revenue?
- What are the core differences between the Gen X social customer and the Gen Y social customer?
- How do brands with multi-channel sales assess ROI and outcomes?