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Social Customer Relationship Management 101

A half-day workshop on social customer relationship management for consumer brands. By the end of the day, attendees will have a basic social customer management strategy SPECIFIC to their team. Key Questions that will be addressed: What is the difference between...

The Three Types Of CRM & Their Rock Equivalents

I think that a lot of people overlook most of the pre-social CRM books on CRM. As I begin the second half of my new book, The Social Customer (due out next summer), I’ve realized that books like Francis Buttle’s Customer Relationship Management have a lot...

Shiloh Elias Testimonial

Adam partnered with us at the Berkeley Chamber of Commerce to launch a five part Social Media Series over the summer. He expertly wrangled and booked a number of relevant presenters for the series, as well as being one of the presenters himself. The series was very...