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The CMO Social Web Strategy Short Reading List

Amazon.com Widgets Frequently, I get asked what books executives should read who’s just getting going on the social web. We made a bookstore to guide executives who are trying to get started. But the CMO is a special kind of executive. It’s a guy or gal...

Why Facebook’s New Fan Model Is Total Crap

Facebook prides itself on, and we the users, embrace it for its emphasis on privacy. We use the platform as, essentially, an online social directory, where we interact strictly with those who are in our existing networks. We have access to a lot of very detailed and...

What is it worth to get 69,458 Friends?

C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well,...