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Why Is Our Web Traffic Up?

I’ve noticed that over the last month, traffic has steadily risen by about one or two visitors per week. I think I know what’s driven this increase, and it’s nice to know that there’s a way to make incremental increases in blog readership and...

On Being An Auteur, and A General

There are a lot of people who say that they write strategy for brands. Some of these people have strategic methodologies, and basic precepts that they put in place around certain types of brands. Some don’t. Some say they do, when they don’t. I believe...