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2009: The Year of Tobacco Brands on The Social Web

This is the post that’s probably going to get me in a lot of trouble. I’m writing this post on tobacco brands now because 2009 is going to be a watershed year for regulated brands on the social web (alcohol, tobacco, firearms, adult brands). This post is written for...

The 4 Biggest Facebook Marketing Failures, Ever

There is no doubt that Facebook is college students’ primary go-to site for social networking, yet it seems that many brands still haven’t been able to figure out how to market effectively in this space, let alone the entire social web. Here are four brands that...

Which ERP Brands *Get* Social Media?

When I work with larger brands, one of the key concerns by CMOs or Marketing Directors is how the results of their social media strategy will be pipelined into their current ERP system. I know what you’re thinking; a lot of people in these companies have a lot...

Totally Frustrated With Avego

There are two kinds of tech startups: the ones that ship dirty and fix the mistakes later, and the ones who don’t. I’ve had pretty good experiences giving feedback to TripIt, who have made most of the changes that I’ve suggested. Now, I’m...